In a recent press confernece, WhatsApp has revealed that they have a daily active user base of 1.1 Billion. Asia is the fastest growning market with close to 400 Million users in India out of 450 Million internet subscribers in
July 2019.
A number of the internet users in India access internet services exclusively via the mobile phone and do not have an email address. WhatsApp and SMS have proven to be the best way to reach these customers.